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Meeting Date:
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2/27/2025 - 6:00 PM
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Category:
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Recognition Item(s)
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Type:
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Info
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Subject:
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Texas School Public Relations Association (TSPRA) Star Awards
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District Goals:
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Enclosure
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File Attachment:
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Summary:
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The Crowley ISD Communications and Marketing Department collected 35 state awards, including three "Best Of Category" honors, for its work telling the stories and accomplishments of Crowley ISD students, staff and school board trustees at the annual Texas School Public Relations Association (TSPRA) conference, which took place Feb.17-20 in San Antonio.
Independent judges evaluate and score each entry based on its own merit. Gold, Silver and Bronze Stars are awarded based on set criteria. The judges then review their highest scoring Gold Star winners and select a "Best of Category" for a state champion in each division. Crowley ISD, which competed in the 15,000 to 40,000 student population division, took home the following Star Awards:
3 Best of Category Awards
• Poster: Black History 16-Foot Timeline (Le’Brittany Smith)
• Original Art: Record Breaker. State Champion. Twice. (David Ellis)
• Video Feature Story: Celebrating the Journey from Paraprofessional to Teacher (Megan Middleton)
1 Crystal Certificate of Merit
• Photography Portfolio: Beyond the Classroom: Moments and Faces of Education (David Ellis)
21 Gold Star Awards
• Flyer: Solar Eclipse Community Day (Le’Brittany Smith and Jaime Handy)
• Poster: Black History 16-Foot Timeline (Le’Brittany Smith)
• Print Materials in a Language other than English: Early Childhood Postcard (Le’Brittany Smith, David Ellis and Jaime Handy)
• Print Materials in a Language other than English: Solar Eclipse (Le’Brittany Smith and Jaime Handy)
• Annual Report: Metrics that Matter (Le’Brittany Smith)
• Specialty/Novelty Writing: Get Ready, Crowley ISD, for an Amazing First Day! (Megan Middleton)
• Specialty/Novelty Writing: It’s January! It’s January! (Megan Middleton)
• Photo Academic/Classroom Subjects: Faces of Crowley College Prep Elementary (David Ellis)
• Photo Academic/Classroom Subjects: Facing the Unknown (David Ellis)
• Photo Academic/Classroom Subjects: Mission: Possible (David Ellis)
• Photo Academic/Classroom Subjects: Silent Curiosity (David Ellis)
• Photo Academic/Classroom Subjects: The World is Yours (David Ellis)
• Photo Academic/Classroom Subjects: Welcome Home (David Ellis)
• Photo Other Subjects: Handy Reminder (David Ellis)
• Original Art: Record Breaker. State Champion. Twice. (David Ellis)
• Original Art: Standing on Business | Pep-Rally and Sendoff (David Ellis)
• Video Feature Story: Celebrating the Journey from Paraprofessional to Teacher (Megan Middleton)
• Video Feature Story: A Tribute to Vivian J. Lincoln (Megan Middleton)
• Video Marketing: A Day in the Life of a Pre-K Student (Megan Middleton)
• Video Marketing: It’s January! It’s January! (Megan Middleton)
• Special Event: The White Party (CISD Communications Department)
8 Silver Star Awards
• Photo Sports Subjects: Behind the Curtain (David Ellis)
• Photo Sports Subjects: On the Blocks (David Ellis)
• Photo Academic/Classroom Subjects: Focus on the Positive (David Ellis)
• Photo Other Subjects: Guardians of the City (David Ellis)
• Original Art: 817 vs. 214 (David Ellis)
• Original Art: District Closed for Texas Rangers Parade (David Ellis)
• Original Art: Soccer Playoffs (David Ellis)
• Video Promotional: Celebrating Deaf Awareness Week (Megan Middleton)
2 Bronze Star Awards
• Photo Other Subjects: Mayor’s Embrace (David Ellis)
• Photo Other Subjects: Tomorrow’s Leader (David Ellis)
The Crowley ISD Communications and Marketing staff includes Anthony Kirchner, chief communications officer; Marlys Diggles, director of strategic marketing and recruitment; Jaime Handy, director; Megan Middleton, multimedia coordinator; David Ellis, digital content administrator; and Le'Brittany Smith, digital content administrator. Other team members are Melissa Seaton, superintendent’s office clerk; Eldora Wood and Jessica Wells, communications clerks.
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Budgetary Impact:
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Recommendation:
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Approvals:
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Recommended By:
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Signed By:
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Anthony Kirchner - Chief Communications Officer
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Signed By:
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Michael McFarland - Superintendent
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